The following applies to every proposal, invoice, and build unless we have signed a
separate written agreement that says otherwise. Placing an order, paying a deposit,
or asking us to begin design work means these terms are accepted.
1. Quotations and scope
Prices shown on this page are starting points for the scope described, not fixed
quotations. Retainer rates for ongoing creative work are quoted on
volume and confirmed in writing before a month begins. The scope of any project is limited to what is written in the accepted
proposal or invoice. Anything not written there — extra concepts, extra logo routes,
additional applications, resizes for new formats, naming, copywriting, photography,
illustration, printing, or ongoing creative — is out of scope and quoted separately.
Quotations are valid for 14 days from issue.
2. Payment
Unless agreed otherwise in writing, 50% of the project value is payable in advance
before work begins and the balance is payable before final files are handed over.
Advance payments are non-refundable once work has started, as they cover time
already committed. Invoices are due on presentation. We may suspend work or withhold
delivery of source files where an invoice remains unpaid for 14 days or more. All
prices are exclusive of VAT and of any third-party fees, such as font or stock
licences, which are charged at cost.
3. Timelines
Turnaround times quoted on this page are working estimates for a standard project of
that type. The clock starts only once the advance payment has cleared and all brief
material, existing artwork, product information, and approvals we have asked for have
been received in usable form. Delays in feedback, material, printer or supplier
requirements, or third-party approvals extend the timeline by at least the length of
the delay. Estimated dates are not guaranteed delivery dates and no penalty,
discount, or compensation arises from a timeline moving.
4. Client material and responsibilities
You are responsible for the accuracy, legality, and ownership of all text, images,
logos, video, product data, and other material you supply, and you confirm you hold
the rights and licences needed to use it. We are not liable for any claim arising
from material you supply, and you agree to indemnify us against such claims. Where we
source stock assets on your behalf, the licence covers the delivered project only.
5. Revisions and approval
The number of concepts and revision rounds included is stated in your package or
proposal, and applies within the agreed scope. Further rounds, a return to a
direction previously set aside, or changes requested after a stage has been signed
off, are billed at our prevailing hourly rate. If we do not receive feedback within
seven days of sending work for review, the stage is treated as approved and the
project moves on.
6. Fonts, stock, and trademarks
Typefaces, stock imagery, icons, footage, and music used in a design remain the
property of their owners and are licensed on their own terms. Where a licence is
needed for your use — desktop, web, app, broadcast, or extended commercial use — it
is purchased in your name where the vendor allows, and charged at cost. Free and
open-licence fonts are used where they suit the work. Renewing, extending, or
upgrading a licence after handover is your responsibility, and we are not liable for
claims arising from use beyond the licence supplied.
We check a mark against obvious conflicts while designing it, but we do not carry out
trademark searches or registration and give no assurance that a name or mark is
available to register. Trademark clearance is a legal matter and should be taken up
with a specialist before launch.
7. Third-party services
Design work is usually produced for platforms and suppliers we do not own or control
— printers, signage fabricators, packaging suppliers, social platforms, and app
stores. Their specifications, tolerances, colour reproduction, format requirements,
and terms of use are outside our control. Printed colour will differ from what a
screen shows, and we recommend a physical proof before any large print run. If a
platform changes its formats or requirements after handover, the work needed to
adapt is a new chargeable job.
8. Support and maintenance
The support period stated in your package begins on the date final files are handed
over. It covers correction of defects in the work we delivered, straightforward
resizes and format exports of delivered artwork, and reasonable minor assistance
during normal business hours, Monday to Friday. It does not cover new concepts,
redesigns, new applications of the identity, artwork for new products or campaigns,
or recovery from edits made by you or a third party to files after handover.
9. Intellectual property
Ownership of the delivered final designs transfers to you only once all invoices have
been paid in full, at which point the source files listed in your package are yours
to use and to hand to another designer. Concepts and routes you did not select
remain ours and may be developed for other clients. We retain ownership of our
underlying templates, component libraries, and process assets, and may reuse them.
Third-party fonts, stock, and licensed assets remain licensed on their own terms.
Unless you ask us in writing not to, we may display the project in our portfolio,
case studies, and marketing.
10. Data, backups, and security
We take reasonable care with material and credentials supplied to us, and we keep
working files for a reasonable period after a project closes as a courtesy rather
than as an archiving service. Once files are handed over, keeping your own backup of
them is your responsibility. We are not liable for loss of files, artwork, or
material held on systems or accounts we do not administer.
11. Results
We design to current best practice, but design is a matter of judgement and we do not
guarantee engagement, reach, sales, brand recognition, or any other commercial
outcome. Audience response, platform algorithms, and market conditions sit outside
our work and change independently of it.
12. Limitation of liability
To the fullest extent permitted by law, our total liability arising out of or in
connection with a project is limited to the total fees actually paid to us for that
project. We are not liable for indirect, incidental, or consequential loss, including
loss of profit, revenue, business, goodwill, or data, however caused.
13. Cancellation
You may cancel a project in writing at any time. Amounts already paid are
non-refundable and any work completed beyond the amount paid is invoiced at the point
of cancellation. If a project is put on hold by you for more than 30 days, we may
treat it as cancelled or charge a re-mobilisation fee to restart it.
14. Force majeure
Neither party is liable for delay or failure to perform caused by events beyond
reasonable control, including outages, provider failures, cyber attacks, government
action, or natural events.
15. Governing law
These terms are governed by the laws of the United Arab Emirates, and the courts of
Dubai have exclusive jurisdiction. We may update these terms at any time; the version
published here at the date of your invoice applies to that project.